One of the most obvious features on the iPhone 4 & iOS 4 is “Folders for Apps” to organize your apps. This is how you can cope with the food of apps – at least on your own iPhone. iOS 4 automatically names the folder and you directly can customize the name. But what about changing the name later on?

Creating folders for apps

• If you’re in rearrange mode – by tapping and holding on an app on the home screen until the app icons start to shake – creating folders is easy and intuitive: You only need to drag an app icon over an other app icon and the iOS instantly creates a folder and automatically names it.
• The folder opens up and shows the included apps.
• You can change the automatic generated folder name by clicking into the rounded white name field.

Rename an existing folder for apps

• Changing existing titles of folders for apps is only working in the app rearrange mode.
• So, you have to tap and hold one of the app icons on the home screen until the icons start to shake.
• Then you tap on the folder you want to rename. The folder opens up so you can see the apps and the title in edit mode.
• You only have to click on the title. Now the keyboard appears and you can rename the folder.
• Just press the home button once you are finished to exit the rearrange mode.

Hope this saves some time.

Apple CEO Steve Jobs gave a presentation on the iPhone 4 antenna issue today, July 16th 2010. The Quicktime video stream is worth watching … and the Apple team really shows a great sense of humor: It all starts with the “iPhone Antenna Song” from Jonathan Mann. Steve Jobs had enough guts to start the presentation with this great little song and it’s chorus line “If you don’t like an iPhone 4 – don’t buy it! If you bought one and you don’t like it – bring it back!”.
So congrats to Jonathan for writing and performing it … and Steve for featuring it.

Press conference facts in short:

• Smartphones have weakspots … so the iPhone 4 shares the problem with many other smartphones
• AppleCare data shows that complains about the antenna are minimal (0,55%)
• ATT return rates are 1/3 of the return rates of the iPhone 3GS
• ATT call drop rate is a little bit higher compared with the iPhone 3GS (less than one additional call per hundred)

Conclusion from Apple:

• Updated iOS 4.0.1 – Fixes bars and Exchange bug
• Free iPhone case for every iPhone 4 customer … or a full refund for the bumper if you already bought one
• … if you’re still not happy … you’ll get a full refund if you return your undamaged iPhone 4 within 30 days of purchase.

Finally the video stream of Steve Jobs iPhone 4 & iOS 4 keynote at the WWDC 2010 is online now. So tune in to watch his performance.

Again, it’s keynote time: The sold out Worldwide Developer Conference 2010 – WWDC10 – is about to begin. At 10:00 PST Steve Jobs will be on stage. Developers, fans and all others who are interested in Apple’s business development will be hypnotized of Apple CEO Steve Jobs. Millions of people are sitting at their computers, iPhones, iPads or other mobile devices and want to know instantly what Steve is presenting today.
It’s really fascinating how Steve plays with the masses … so it does not surprise too much, that the big German news magazine Spiegel Online refers to the event as an “Californian worship”. That’s not how I would describe it … but it shows how hard it is to understand and describe that keynote phenomenon. Just thnik about the “viewing rates” or reach of a presentation of Olli-Pekka Kallasvuo (Nokia CEO), Jim Balsillie (Research In Motion co CEO) or even Eric Schmidt (Google CEO).
What will present us today … nobody really knows. But there is a lot of rumor out there: The iPhone HD or 4G? A sneak preview of the next Mac OS X version? New Mac hardware? … the first photos from the Moscone West Center suggest that it’s all about apps … maybe a Mac AppStore
Some weeks ago, a developer wrote a provocative email to Steve, whether he will counter Apples competitors like Google/Android. Steve’s short reply was “You won’t be disappointed!”.

So the expectations are high … and for all of us, who are not able to attend the Steve Jobs show at the Moscone West Center in San Francisco live: Here are some of the most important live coverage blogs for the WWDC keynote 2010:

• Jason Snell & Dan Moren, Macworld.com
• Jason Chen for Gizmodo … won’t get access to the keynote – because of the iPhone 4G case
• Erica Ogg for cnet news
• Joshua Topolsky for engadget
• John Paczkowski for All Things Digital
• Technologizer-Staff for Technologizer
• Ars-Staff for Ars Technica
• Greg Kumparak for TechCrunch / CrunchGear

As soon as the video of the keynote is available as a Quicktime stream … you’ll get an update

Yesterday, Steve Jobs presented the next iPhone OS generation to the developer community as well as to the interested public. Now, iPhone developers have access to experiment with iPhone OS 4 SDK and can optimize their apps for the new operating system. This summer, Apple will roll out the new OS to iPhone- and iPod-touch-users. This fall iPhone OS 4 will also be available for the iPad.
It’s quite obvious, why Apple is revealing the next version of their mobile OS now: The app developers need to implement the new features – like multitasking – to their apps … only if they do so, the iPhone OS 4 will be a success. But, calm down, Steve Ballmer: It will be a success
This is a quick overview over the 7 tentpole features, Steve Jobs and Scott Forstall (Senior Vice President iPhone Software) presented at the event (Quicktime-Video-on-Demand of the event):

1. Multitasking – specific functionalities, like audio or VoIP, can run in the background, now. Also fast switching between apps by preserving the exact status within the app can now be enabled. To achieve all this in a battery- and cpu-preserving way, app developers need to integrate these new features explicitly by using those new APIs. Apple provides the developers with seven multitasking services via the iPhone OS 4.0 SDK:
   - Background audio … example app: Pandora
   - Voice over IP … example app: skype
   - Background location … example apps: tomtom, Loopt
   - Push notification
   - Local notifications
   - Task completion … example app: Flickr
   - Fast app switching … example app: TapTap
2. Folders – Now, apps can be organized within folders. Using folders, you can install a maximum of 2.160 apps instead of 180 on your iPhone
3. Mail – Improved Mail-app with unified inbox, multi Exchange accounts, fast inbox switching, threaded messages and open attachment with apps.
4. iBooks – the iPad iBook-Reader and the iBookstore are transformed for the iPhone.
5. Enterprise – the operating system addresses the needs of major companies for handling large installations of iPhones as their corporate communication devices:
   - Even better data protection
   - Mobile Device Management
   - Wireless app distribution
   - Multiple Exchange Accounts
   - Exchange Server 2010
   - SSL VPN support
6. Game Center – Now, game developers can use the social gaming network built into the native iPhone SDK:
   - Invite Friends
   - Automatic Matchmaking
   - Leaderborads
   - Achievements
7. iAd – Mobile Advertisement – Apple implements a mobile advertisement service deep into the iPhone OS itself. The revenue share is an industry “standard” of 60% for the developer and 40% of the advertisement revenues for Apple.

Again, Apple achieved to integrate a bundle of innovations into the next iPhone generation … very good news for the growing number of iPhone-developers. Other players in the mobile industry, like Google’s AdMob, have to expect heavy seas ahead. This leads me to one of these wonderful Bob Dylan songs: “The times they are a changing …”