iPhone app innovations

The Apple iPhone fundamentally changed the game in the mobile industry. Apple created a vital ecosystem for mobile applications by introducing the iPhone AppStore as a worldwide distribution- and micropayment platform and by reaching a massive market penetration with more than 58 million iPhone and iPod touch devices.

On the one hand you can reach a big and attractive target groups with iPhone apps in the major markets like the US, Great Britain, Germany or France. On the other hand iPhone apps now are successful parts of the marketing mix for online as well as offline products and services. They are a perfect tool for customer loyalty and brand building.

But how can you stand out in a crowd of more than 100.000 other apps? How do you tailor the iPhone app to the user needs and how do you discover these needs of your target group?

codedifferent creates strategic app and service concepts with and for their customers, implements the app or service and the go-to-market in the AppStore economy.