Great to see Steve Jobs on stage again. The presentation is about three blocks of information:

  1. The market: Steve presents some amazing numbers … 15 Million iPads sold, 100 Million iPhones sold, 100 Million iBooks downloaded, 200 Million Accounts on the iTunes/AppStore/iBookStore with credit cards, $2 Billion payout to AppStore developers.
  2. The iPad 2: Apple listened to their customers and integrated most of the features iPad users are demanding. But they also kept the prices and the battery life. The new A5 Dual-Core CPU is up to twice as fast and the graphics performance up to 9x. With the HDMI-cable accessory, it’s possible to mirror the iPad 2 screen to a flatscreen or beamer. This is perfect for live app demos and presentations. The iPad 2 is now equipped with a front and a rear camera. The new design of the iPad 2 and the magnetic covers speak for themselves. The design team of Jony Ive did a great job.
  3. The software: iOS 4.3 is shipping with a lot of improvements under the hood. By introducing iMovie and Garageband for the iPad Apple shows, that the iPad is not only a consuming device, but also a device to create things.

But I only can recommend to watch Steve Jobs, Scott Forstall, Randy Ubillos and Xander Soren on the Quicktime streaming video yourself. Sorry PC-folks: The streaming video requires Safari 4 or 5 on Mac OS X Snow Leopard or Safari on iOS 3 or later.

What’s Apple focussing on in the year 2011? Is it “just” the iPad2? Or is there just one more thing … ;-)

Let’s find out on the Apple Special Event at Yerba Buena Center for the Arts! March 2nd 10:00 AM PST (7:00 PM MEZ). Apple did not announce a live video feed (yet) … but here’s live coverage:

As soon as the video of the keynote is available as a Quicktime stream or Apple decides to live stream the event … you’ll be updated ;-)

Yesterday, Steve Jobs presented the next iPhone OS generation to the developer community as well as to the interested public. Now, iPhone developers have access to experiment with iPhone OS 4 SDK and can optimize their apps for the new operating system. This summer, Apple will roll out the new OS to iPhone- and iPod-touch-users. This fall iPhone OS 4 will also be available for the iPad.
It’s quite obvious, why Apple is revealing the next version of their mobile OS now: The app developers need to implement the new features – like multitasking – to their apps … only if they do so, the iPhone OS 4 will be a success. But, calm down, Steve Ballmer: It will be a success ;-)
This is a quick overview over the 7 tentpole features, Steve Jobs and Scott Forstall (Senior Vice President iPhone Software) presented at the event (Quicktime-Video-on-Demand of the event):

  1. Multitasking – specific functionalities, like audio or VoIP, can run in the background, now. Also fast switching between apps by preserving the exact status within the app can now be enabled. To achieve all this in a battery- and cpu-preserving way, app developers need to integrate these new features explicitly by using those new APIs. Apple provides the developers with seven multitasking services via the iPhone OS 4.0 SDK:
    - Background audio … example app: Pandora
    - Voice over IP … example app: skype
    - Background location … example apps: tomtom, Loopt
    - Push notification
    - Local notifications
    - Task completion … example app: Flickr
    - Fast app switching … example app: TapTap
  2. Folders – Now, apps can be organized within folders. Using folders, you can install a maximum of 2.160 apps instead of 180 on your iPhone ;-)
  3. Mail – Improved Mail-app with unified inbox, multi Exchange accounts, fast inbox switching, threaded messages and open attachment with apps.
  4. iBooks – the iPad iBook-Reader and the iBookstore are transformed for the iPhone.
  5. Enterprise – the operating system addresses the needs of major companies for handling large installations of iPhones as their corporate communication devices:
    - Even better data protection
    - Mobile Device Management
    - Wireless app distribution
    - Multiple Exchange Accounts
    - Exchange Server 2010
    - SSL VPN support
  6. Game Center – Now, game developers can use the social gaming network built into the native iPhone SDK:
    - Invite Friends
    - Automatic Matchmaking
    - Leaderborads
    - Achievements
  7. iAd – Mobile Advertisement – Apple implements a mobile advertisement service deep into the iPhone OS itself. The revenue share is an industry “standard” of 60% for the developer and 40% of the advertisement revenues for Apple.

Again, Apple achieved to integrate a bundle of innovations into the next iPhone generation … very good news for the growing number of iPhone-developers. Other players in the mobile industry, like Google’s AdMob, have to expect heavy seas ahead. This leads me to one of these wonderful Bob Dylan songs: “The times they are a changing …”

Apple CEO Steve Jobs presents the iPad on January 27th 2010 (Picture: Apple)

Finally Apple officially published the video-on-demand of the Apple special event “Come and see our latest creation”. Apple CEO Steve Jobs unveiled the iPad at the Yerba Buena Center for the Arts Theater in San Francisco on January 27th 2010. You can watch it as a QuickTime video stream or as MPEG-4 … and it’s really worth it :-)

This is the day: Apple will start their press event at the Yerba Buena Center for the Arts Theater in San Francisco. At 10:00 am PST or 07:00 pm MEZ.

Like the legendary Steve Jobs Keynotes in the past, it is quite a tradition that some journalists blog live from the event … so Apple fans all over the planet can take part on the press conference. Here are the most important liveblogs:

As soon as the videorecording of the event is online as a Quicktime videostream … there’ll be an update ;-)