mobile | mac | business | development blog
The field trial of the new mobile application from Deutsche Post, called Handyporto ended in September 2008. Basically it‘s clever and simple:
If you don‘t have a stamp at your fingertips you can send a Premium-SMS. As feedback you receive an SMS with a 11-number code. That code has to be written on the letter or poscard instead of the stamp … the rest is handled by the letter distribution centers of Deutsche Post.
But there‘s a catch: the stamp for a letter costs normally 55 euro-cents in Germany – the Premium-SMS for a letter costs at least 95 euro-cents. That‘s a hefty premium of 73% or more. Regarding postcards it‘s even more: 85 instead of 45 euro-cents is 89% premium or more. The user will be additionally charged for the costs of the SMS at his or her mobile provider.
It‘s clear for industry insiders, why Handyporto may be that expensive: The Deutsche Post is treated like every other mobile service provider and only get‘s a part of the revenue share of the 95 or 85 euro-cents: Basically, the Deutsche Post has to share their Handyporto-charges with the premium-SMS-serviceprovider – in this case the shortcode-SMS-number 22122 belongs to WHATEVER MOBILE in Hamburg, Germany. Additional the Deutsche Post also has to pay some cents for the code-SMS which is send back to the user. At last – there are a lot of expenses at the Deutsche Post itself for providing the infrastructure to recognize, process and validate the Handyporto-codes.
Therefor the higher price for Handyporto is comprehensible from a business point of view. But it‘s questionable whether the user benefit is big enogh to help Handyporto to be accepted and successful.
BTW just a brief remark to the marketing specialists: Don‘t do promotional Handyporto-FlashMobs again … that‘s contrary to nearly everything a FlashMob stands for.
Jason Chen, android-Developer-Advocate at Google, just blogged the good news: One day before the first T-Mobile-G1 android-smartphones ship in the US, the Open Handset Alliance released the sourcecode of the android operating system as open source. Quite logical and necessary step … but don’t under estimate this: This step may change the mobile industry like LINUX changed the computer industry.
Joshua from Engadget.com just published a first review of the Google-Phone T-Mobile G1 just before the official roll-out of the Android-cellphone in the US. He tested the hard- and software – so this is a must for all those of you, who want to know more about the new phone! Thanks Josuha!
Don’t expect too much … the online emulator gives just a first impression of the look-and-feel of the first Android-smartphone. The mobile, manufactured by HTC and equipped with the Android-OS created by Google and the Open Handset Alliance, will enter the US market in the end of this month.
It’s fun to play around with the user interface within the emulator created in Flash. Although you find the warning “This screen is not fully functional!” still on many screens – it’s the absolute right step in a new form of customer communication: Customers should not by the G1 because of the datasheet-facts – but because of the user interface and the additional functions. Finally it’s more “selling a great user experience” and no more “selling-nice-looking-hardware”. Great news for mobile application development!
Sources: Thanks to aptgetupdate