What’s Apple focussing on in the year 2011? Is it “just” the iPad2? Or is there just one more thing …

Let’s find out on the Apple Special Event at Yerba Buena Center for the Arts! March 2nd 10:00 AM PST (7:00 PM MEZ). Apple did not announce a live video feed (yet) … but here’s live coverage:

• Shane Richmond & Emma Barnett for The Daily Telegraph, UK … they are blogging since 01:00 PST / 10:00 MEZ.
• Ars Technica … live blog will start with the special event (ScribbleLive).
• Jason Snell & Dan Moren for Macworld… live blog will start with the special event (Demand-Media)
• Joshua Topolsky for Engadget … live blog will start with the special event
• John Paczkowski for AllThingsDigital …live blog will start with the special event.
• Josh Lowensohn for CNet … live blog will start with the special event (Demand-Media).
• Adrian Kingsley-Hughes for ZDNet … live blog will start with the special event (Demand-Media).
• MacLife … live blog will start with the special event (Demand-Media)

As soon as the video of the keynote is available as a Quicktime stream or Apple decides to live stream the event … you’ll be updated

Today, October 20th at 10 AM PST (07 PM CET), Apple invited the press to their “Back to the Mac” media event in Cupertino, California. iPhone, iPad and the iPod are quite important … but there sure are the MacBooks, MacBook Pros, the iMacs, the Mac Pros and the Mac OS X as a base for all the success. So it’ll be quite interesting to watch what Steve Jobs will present us today.
As Fortune reported, viewing the live stream requires Safari on Mac OS X 10.6 or an iPhone/iPod touch with iOS 3.0 or better … or an iPad.

Stay tuned for the Live Streaming URL.

[UPDATE] Here’s the live stream: http://www.apple.com/apple-events/october-2010/

One of the most obvious features on the iPhone 4 & iOS 4 is “Folders for Apps” to organize your apps. This is how you can cope with the food of apps – at least on your own iPhone. iOS 4 automatically names the folder and you directly can customize the name. But what about changing the name later on?

Creating folders for apps

• If you’re in rearrange mode – by tapping and holding on an app on the home screen until the app icons start to shake – creating folders is easy and intuitive: You only need to drag an app icon over an other app icon and the iOS instantly creates a folder and automatically names it.
• The folder opens up and shows the included apps.
• You can change the automatic generated folder name by clicking into the rounded white name field.

Rename an existing folder for apps

• Changing existing titles of folders for apps is only working in the app rearrange mode.
• So, you have to tap and hold one of the app icons on the home screen until the icons start to shake.
• Then you tap on the folder you want to rename. The folder opens up so you can see the apps and the title in edit mode.
• You only have to click on the title. Now the keyboard appears and you can rename the folder.
• Just press the home button once you are finished to exit the rearrange mode.

Hope this saves some time.

Apple CEO Steve Jobs gave a presentation on the iPhone 4 antenna issue today, July 16th 2010. The Quicktime video stream is worth watching … and the Apple team really shows a great sense of humor: It all starts with the “iPhone Antenna Song” from Jonathan Mann. Steve Jobs had enough guts to start the presentation with this great little song and it’s chorus line “If you don’t like an iPhone 4 – don’t buy it! If you bought one and you don’t like it – bring it back!”.
So congrats to Jonathan for writing and performing it … and Steve for featuring it.

Press conference facts in short:

• Smartphones have weakspots … so the iPhone 4 shares the problem with many other smartphones
• AppleCare data shows that complains about the antenna are minimal (0,55%)
• ATT return rates are 1/3 of the return rates of the iPhone 3GS
• ATT call drop rate is a little bit higher compared with the iPhone 3GS (less than one additional call per hundred)

Conclusion from Apple:

• Updated iOS 4.0.1 – Fixes bars and Exchange bug
• Free iPhone case for every iPhone 4 customer … or a full refund for the bumper if you already bought one
• … if you’re still not happy … you’ll get a full refund if you return your undamaged iPhone 4 within 30 days of purchase.

Finally the video stream of Steve Jobs iPhone 4 & iOS 4 keynote at the WWDC 2010 is online now. So tune in to watch his performance.