On Sep 9th 2009 at 9am PST Apple invited selected journalists to a special event in San Francisco. Apple did not bring up the Rolling Stones with Mick Jagger on stage of the Yerba Buena Center for the Arts Theater … but their song “It’s only Rock’n Roll (But I like it)” from 1974 was the intro of the event
Steve Jobs showed up on stage the first time since his liver transplantation and got a very warm welcome. Great to see, that he is doing better, now. He and Phil Schiller shared a lot of news and innovations:

Video-on-demand Quicktime-Stream of the Apple Special Event September 2009

Here are the facts of the 75min event:

Sales figures:

• Apple sold 30 million iPhones over the last 2 years
• In total they sold 220 million iPods since now. 20 million of these are iPod touch and 100 million are iPod Nano devices
• This means of over 50 million customers have access to the AppStore and can buy apps.
• 1.8 billion AppStore app-downloads (without updates)
• iTunes is #1 music retailer in the world
• iTunes has more than 100 million accounts

iTunes & iPhone OS update:

• iTunes 9 and iPhone OS update 3.1
• Genius-recommendations for apps in the AppStore
• 30.000 ringtones
• Genius Mixes … automatic mixes of songs in your library
• Improved synchronization
• Management of the iPhone / iPod touch apps within iTunes
• Home Sharing of songs
• Improved interface and optimized navigation within iTunes
• iTunes LP for music albums – the interactive replacement for LP-booklets
• iTunes Extras for Movies – Extras and chapter-selection for movies
• iTunes wish list

Sneak previews of new games:

• Ubisoft – Ben Mattens: Assasins Creed II Discovery
• Tapulous – Bart Decrem: Riddim Ribbon
• Gameloft – Mark Hickey: Nova
• EA Electronic Arts – Travis Boatman: Madden NFL 10

Update of the iPod product line:

• iPod touch – new price tags for iPod touch: $199 8GB – $299 – 32GB – $399 64GB. The two bigger models also have a faster processor and are up to 50% faster and they also support OpenGL ES 2.0 – like the iPhone 3GS.
• iPod classic – now comes with 160GB at the same price
• iPod shuffle – new colors and better prices as well as a new polished stainless steel special edition.
• iPod Nano – comes with a video camera, an fm-radio, audio recording, a pedometer and in many different colors.

The last days really have been thrilling: The first reviews of our shopping app CompareMe for the iPhone and iPod touch came out. The first two reviews on the US AppStore – really exciting, because when somebody is interested to buy the app – this is where he or she is always looking at before pressing the buy button. Unfortunately, there still is no demo feature at the AppStore
But also at several app-review-sites, like AppCraver.com, TouchMyApps.com and also at iPhoneAppPodcast.com checked out CompareMe … and I think we can really be comfortable with. The best price gadget catches on – or in other words:

• “CompareMe is a Good Calculator for Hard Economic Times”
  Michael Alexander @ AppCraver.com
• “Very useful app! Recession friendly ”
  reubensitos @ US iTunes AppStore

Let me take this opportunity to thank all reviewers for guiding users to useful apps they need. And a special thank to all reviewers who took the time to review CompareMe I also want to thank the growing number of CompareMe users – have fun shopping with it. And if you feel like sharing that you use it with others by pressing “I use this” at iphone.iusethis.com.

Really amazing to read these new figures: 500,000,000 app downloads. Never heard of a number like this at one of the mobile operator portals of the pre-iPhone century Vodafone life or T-Motion would have dreamed of numbers like this.
But the 500 million app downloads can not be compared with the number of songs, sold on iTunes: Apple only revealed the complete number of app downloads – free and payed apps. So there is a fundamental difference between the number of (paid and free) apps and (only paid) songs.
More than 15,000 apps is also quite impressive – but it is getting harder and harder to find the apps you really like on the AppStore. There is a lot of room for improvements to meet the needs of consumers as well as developers.