In the last days, there is a lot of whispering: Here a Chinese iPod skin manufacturer publishes a small iPhone skin on his website, an analyst wishes for an iPhone for the mass marked … and bang, everybody is expecting an iPhone nano to be announced. Then the news is spreaded, that Steve Wozniak – second founder of Apple – will join the presentation of the newest modbook at the Axiotron booth at MacWorldExpo … it’s a MacBook transformed into a tablet Mac. That increases the desire and spins the rumor mill even faster for an iPod tablet or MacBook touch. However, the market positioning of such a multitouch-gadget will be tricky:
- If Apple stays with the walled garden iPhone version of Mac OS X they would have the existing and vital iPhone developer community committed to multitouch and gesture control … and by the way an exclusive distribution channel for applications with the AppStore. The main focus probably would be gaming and entertainment. But the gadget will loose the “pants pocket factor”.
- If Apple uses a full Mac OS X version they could use the experiences of Axiotron and have to count on the Mac OS X developers, that they implement the benefits and potentials of multitouch and gesture control within their (existing) applications. The gadget would be more like a “MacBook Air Touch” than an iPod tablet and would more likely suite and target the business customers. En passent this would explain why there is so little spectacular information about the new Mac OS X Snow Leopard features leaked out.
What ever Phil Schiller will present on his Keynote at the Moscow-Center at MacWorldExpo in San Francisco on January 6th … and what is hidden behind the concealed exhibition banners … I’m thrilled and I’m really looking forward to it 😉